Thursday, February 28, 2013

Perfect Posture Can't Be Worth a Chair This Awkward

Deep down we all know we're doing terrible things to our spines by slouching down in our office chairs. But if this posture-perfecting chair is the solution to avoiding a sore back at the end of the day, the cure might actually be worse than the disease. More »


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/XQOlEoagbOo/perfect-posture-cant-be-worth-a-chair-this-awkward

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Historic datasets reveal effects of climate change and habitat loss on plant-pollinator networks

Feb. 28, 2013 ? Are plant-pollinator networks holding together as the insects and plants in the network are jostled by climate change and habitat loss?

The question is difficult to answer because there is no baseline: few historic datasets record when plants first bloomed or insects first appeared and almost none follow both plants and insects.

Which is why biologist Tiffany Knight and her then postdoctoral research associate Laura Burkle were delighted to discover meticulous data on a plant-pollinator network recorded by Illinois naturalist Charles Robertson between 1887 and 1916.

Re-collecting 26 spring-blooming flowers from Robertson's network, Knight, PhD, professor of biology at Washington University, and Burkle, PhD, now assistant professor of ecology at Montana State University, discovered that the network had weakened.

Half the bee species associated with these flowers in Robertson's lifetime had disappeared, some pollinators were active before their plants had bloomed, plants weren't visited as often, and the bees that did visit weren't carrying as much usable pollen.

"The network is still there and still functioning, despite major perturbations," Knight said. "The bees still have food, plants are still getting pollinator service. But the service has declined, the network's structure is weaker, and its response to future perturbations much less certain," she said.

The study, the first to look at human disruption of plant-pollinator networks through the lens of historical data, appears in the Feb. 28th online edition of Science.

Robertson's astonishing legacy

A professor of biology and Greek at Blackburn College in Carlinville, Illinois, Charles Robertson collected flower-visiting insects near Carlinville between 1887 and 1916.

Over 20 years Robertson recorded visits from 1429 pollinators (including flies, beetles and butterflies as well as bees) to 456 plant species. He identified and described several hundred insects previously unknown to science. So respected is he among entomologists that roughly 20 additional species have been named for him. Robertson's meticulous database is probably the oldest of its type for flower-visiting insects.

"Before Robertson," said co-author John Marlin, PhD, a research affiliate at the University of Illinois's Prairie Research Institute who had re-collected part of Robertson's network in the 1970s, "almost all insect collecting was done independently of the plant. Robertson was one of the first to record the insect, the plant it was collected on, to the extent possible what the insect was doing, and other factors, which led to an explosion of information on insect-plant relationships."

Burkle said she particularly enjoyed the sleuthing needed to figure out Robertson's methods so that they could replicate them. "It was like solving a mystery, she said, trying to deduce what he had done from old ledgers, specimen i.d. tags, and his privately published book Flowers and Insects."

How Robertson's network is doing

"Robertson studied it all," Knight said. "He studied forests, he studied prairies, he studied roadside plants, he studied old fields; he even moved some plants to his own yard so he could study them more easily. If it was a species of flowering plant within a 10-mile radius of Carlinville, it was in his study. "

"To keep our project manageable," Knight said, we re-collected a subset of the network Robertson collected, focusing on one plant community: forest spring ephemeral plants. We looked at 26 plant species in this community, which were associated with 109 bees in Robertson's time."

"If any community is going to be affected by climate change," Knight said, "it would be this one, because the plants flower soon after the winter snow melts."

In many ways the most startling finding to emerge from the re-collection was that half Robertson's bees were nowhere to be found. The scientists never saw them.

Robertson's bees were mostly solitary bees, small, nondescript bees that lay a few eggs in cells and leave their young to develop on their own.

"Some of these bees have broad distributions, encompassing, for example, the entire eastern United States, so even though they're locally extirpated, most are not extinct," said Knight.

The re-collection also revealed timing mismatches between the bees and the plants. Plants were flowering earlier than they had in Robertson's time: on average. 9.5 days earlier. Bees were active earlier too: on average 11 days earlier.

But despite similar average shifts, timing mismatches occurred, because the early-season bees advanced a lot more than the late-season bees, said Knight, and no such pattern occurred among the plants.

Moreover, everything had speeded up. The flowers were in bloom eight fewer days on average and the insects flew for 22.5 fewer days. Because everything was more compressed, there was less overlap and less time for successful pollination.

Of the 532 pairings between the plants and bees that linked the subset of Robertson's network Knight and Burkle studied, 406 had been lost (but 120 new pairings had been gained). Forty five percent of the links were broken because bee species were missing, and the rest had broken for other reasons, including timing mismatches or habitat fragmentation.

A 40-year-old re-collection of Robertson's network

But Burkle and Knight were aware that counting network links was a crude measure of pollination services. "All the network diagrams say is the bee is present, the plant is present, and we saw them interacting at least once," Knight points out.

"Robertson didn't keep track of how much time he spent in the field watching each flower, so we couldn't get visitation rates from his data. But of course we searched the literature to see whether anybody had published on the Carlinville network since Robertson, and one person had."

That person turned out to be Marlin. "All through high school I studied bees and ants," he said, "and when I came to college, the Illinois Natural History Survey hired me to help collect insects around the state.

"In my senior year I was asked to collect bees at Carlinville to try to duplicate as much as possible Robertson's efforts. I spent two seasons collecting on 24 plants that Robertson had collected on."

One of the plants Marlin studied was Claytonia virginica, commonly known as 'spring beauty.' "We were very interested in Claytonia virginica because it is the plant in the network currently visited by the greatest diversity of bees," Knight said.

"Marlin's dataset gave us visitation rate, a quantitative measure of pollination we otherwise wouldn't have had. Comparing the visitation rates we measured to Marlin's, we discovered that the bees were making fewer trips to the flowers than they had in the 1970s.

"Marlin counted 0.59 bee arrivals per minute and we counted 0.14 arrivals. So even those some interactions are still present, they're weaker.

Both Robertson and Marlin had collected their bees, pinned them, and deposited them in the Illinois Natural History Survey, often still fuzzy with pollen.

To assess how much usable pollen the bees had carried, Burkle and Knight picked six bee species that frequently visited Claytonia virginica, two named by Robertson, and washed Robertson's archival specimens of those bees, Marlin's specimens and their own.

"We gave the bee a gentle bath and washed its pollen off onto a microscope slide and then we fluffed it back up with a hair dryer," Knight says.

Since these were all the same species of bee caught off the same flower, the default assumption was that they'd be covered in much the same pollen.

Not so. It turned out that these bees had been more loyal to Claytonia in the past than they were now.

The fraction of the pollen on the bee contributed by Claytonia virginica was highest in Robertson's time, lower in Marlin's time and much lower in 2010. Since pollen from another species of plant is at best unusable and at worst can clog up pistils, preventing fertilization, the bee washings also pointed to a decline in pollination services.

The bottom line

"I was surprised by how tenuous a lot of these plant-bee interactions are," Burkle said. "We've pushed on these communities a lot, and they are pretty robust, but at the same time, they are compromised, and more compromised than I was expecting them to be."

There have been major changes in Robertson's network over the past 120 years, Knight said. The good news is that the network proved flexible, and many of the broken connections were replaced with new ones. But the bad news is that network has been restructured in ways that will make it less resilient to disturbances in the future.

We can't just kick these plant-pollinator networks forever and expect them to keep functioning," Knight said.

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Story Source:

The above story is reprinted from materials provided by Washington University in St. Louis.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Laura A. Burkle, John C. Marlin, and Tiffany M. Knight. Plant-Pollinator Interactions over 120 Years: Loss of Species, Co-Occurrence and Function. Science, 28 February 2013 DOI: 10.1126/science.1232728

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/~3/SsrDD7Lr6_w/130228155624.htm

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Open Your Social Media Door to Possibilities

I?m often amazed at how quickly humans adapt to new technology or new ways of life. One minute we?re in awe trying to figure out how to work the new amazing iPhone, then the next we?re complaining that our new Android doesn?t instantly download the Angry Birds sequel.

But we?ve always been like that. It?s one of the reasons humans have been so successful spreading across the planet. We go to a place, colonize it, and immediately start complaining how hot/cold/perfect it is. Then we move on to the next place because we?re non-complacent.

Contrast this adaptation, then, to what happens when we find something that works with our business. We immediately latch onto this one tactic and ignore everything else that comes in. It?s almost like being superstitious in sports ? if it works once, it works forever, no matter what the evidence shows.

We can speculate on the reasoning behind this phenomenon all day. But for the purpose of this PR blog, let?s explore what you can do to prevent this from happening to your company.

Opening Your Doors

?Most of you out there are pretty good at trying out all the options there are right now. However, that?s rarely the problem ? after all, we all want to see how Twitter, Facebook, LinkedIn, and all the others work with our business.

But think back when Google Plus came out. One of the most common complaints was that it was just ?too much to deal with? or it was ?more of the same.? In reality, Google Plus is its own unique social media platform with potential for PR greatness. The reaction was more of a ?we don?t like new things? reaction more than hating the actual platform. It was just too much, too soon.

Consider what this says about the future, though. If you cut yourself off from any future developments then you restrict your social media possibilities. In five years when everyone jumps on The Weather Channel?s awesome MyWeather social media platform (note: this is made up, but what a great idea, right?), you don?t want to be left in the dust.

What?s important to remember is you don?t necessarily have to be super pumped about every new invention. When Google Plus came out I admittedly wasn?t super thrilled. However, I checked it out anyway as my natural curiosity took over. I signed up to be one of the early adopters because I wanted to see what the big deal was.

And that?s all you can really do ? just don?t cut yourself off from future possibilities. While a lot of new social media platforms don?t really change the game, they?re still worth checking out if you want to ride the wave instead of trying to play catch up.

How quickly do you adopt to new technology?

This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab three ebooks, including My Facebook Formula, a free report on Facebook and why you should be using the largest social network for your business, here: http://www.ereleases.com/insider/freebooks.html

Tags: adaptation, media platform, new technology, possibilities

Source: http://www.ereleases.com/prfuel/open-your-social-media-door-to-possibilities/

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Head of F-35 program says corporations milking the $396 billion project

AVALON, Australia (Reuters) - The Pentagon program chief for the F-35 warplane slammed its commercial partners Lockheed Martin and Pratt & Whitney on Wednesday, accusing them of trying to "squeeze every nickel" out of the U.S. government and failing to see the long-term benefits of the project.

U.S. Lieutenant-General Christopher Bogdan made the comments during a visit to Australia, where he has sought to convince lawmakers and generals to stick to a plan to buy 100 of the jets, an exercise complicated by the second grounding of the plane this year and looming U.S. defense cuts.

Pratt & Whitney, a unit of United Technologies Corp , is sole supplier of engines to the $396 billion F-35, or Joint Strike Fighter. Lockheed Martin provides the body of the radar-evading jet, the most expensive combat aircraft in history.

"What I see Lockheed Martin and Pratt & Whitney doing today is behaving as if they are getting ready to sell me the very last F-35 and the very last engine and are trying to squeeze every nickel out of that last F-35 and that last engine," Bogdan told reporters at the Australian International Airshow in southern Victoria state.

"I want them both to start behaving like they want to be around for 40 years," he added. "I want them to take on some of the risk of this program, I want them to invest in cost reductions, I want them to do the things that will build a better relationship. I'm not getting all that love yet."

A Lockheed Martin executive at the airshow declined to comment when reached by Reuters, saying he was unaware of Bogdan's comments. Executives from Pratt & Whitney could not immediately be reached for comment.

Bogdan caused a stir shortly after joining the F-35 program last August when he described the relationship between the government and Lockheed Martin as the worst he'd ever seen. There had been little improvement since then, he said.

"Are they getting better? A little bit," he said. "Are they getting better at a rate I want to see them getting better? No, not yet."

If the project stays on track, Pratt & Whitney will eventually provide 4,000 engines and Lockheed Martin 3,000 planes.

The Pentagon plans to buy 2,443 of the warplanes in the coming decades, although many analysts believe U.S. budget constraints and deficits will reduce that number.

Australia, a close American ally, is considering doubling its fleet of 24 Boeing Co F/A-18 Super Hornets amid delays and setbacks in the F-35 project. That means Canberra could buy far fewer F-35s than initially planned.

LEAKS

Bogdan was also critical of what he suggested were leaks from Pratt & Whitney's camp about the engine issue, which led the Pentagon to suspend F-35 flights last Friday.

Two sources told Reuters that Pratt & Whitney is 99 percent sure the fan blade problem that grounded the jets was not caused by high-cycle fatigue, which could force a costly design change, and the aircraft could be flying again within the week.

"Until all those tests are done and I see the results, I don't know what's going on," Bogdan said. "However ... my gut would tell me it's on the spectrum of the minor side - 99 percent is bold, flying next week is bold."

Bogdan also gave the example of taking six months to close a deal with Pratt & Whitney for engines on its fifth bloc of jets, shortly after General Electric Co had been dropped as a second supplier of engines for the program, leaving Pratt & Whitney as sole supplier for the next 40 years.

"Now, you would think a company like Pratt & Whitney that was just given the greatest Christmas gift you could ever, ever get for a company would act a little differently," Bogdan said.

Bogdan is flying back to the United States this weekend, just in time to hear about the future of U.S. military budgets, which are slated to be cut by nearly $500 billion over the next decade, an amount which could double unless Congress acts in the next week to avert spending reductions known as "sequestration".

Bogdan said he was confident the F-35 program would remain on track and on budget if he was given the discretion to deal with any cuts.

The risk is that money is cut from the $6 billion set aside for the development program by the end of October next year.

"I need every penny of that $6 billion to get over the finish line," Bogdan said. "If they take money out of development something's going to have to give. I'm either going to have to push the program out or I'm going to have to shed capability."

Budget cuts aside, Bogdan said he was confident of bringing the cost of each plane down to around $90 million by 2013, compared to around $120 million now.

Budget cuts have already forced Italy to scale back its F-35 orders, and Turkey has delayed its purchases by two years. Orders from Japan and Israel have buoyed the project, and additional Israeli orders are expected in 2013.

Lockheed is building three different models of the F-35 for the U.S. military and eight countries that helped pay for its development: Britain, Canada, Italy, Turkey, Denmark, the Netherlands, Australia and Norway.

(Editing by Dean Yates)

Source: http://news.yahoo.com/pentagon-f-35-program-chief-lashes-lockheed-pratt-090507792--finance.html

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Wednesday, February 27, 2013

Tips For Choosing Your Next Holiday Destination

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    Man on trial for Ohio Craigslist murders called a "false prophet"

    AKRON, Ohio (Reuters) - Richard Beasley, a self-proclaimed street preacher accused of murdering men who answered a Craigslist ad for a non-existent job, preyed on people who were down on their luck, a prosecutor said at his trial on Monday.

    In opening statements, special prosecutor Emily Pelphrey, of the Ohio Attorney General's office, called Beasley a "false prophet" who took advantage of his victims by giving them "a message of hope and change and a new start in life."

    Beasley, 53, is charged with the murder of three men, two of whom were apparently lured by the Craigslist ad. If convicted, he faces the death penalty in the murders of David Pauley, 51, of Norfolk, Virginia; Ralph Geiger, 56, of Akron, Ohio; and Timothy Kern, 47, of Massillon, Ohio.

    He is also charged with the attempted murder of Scott Davis, who answered the Craigslist ad and was shot in the arm while escaping after meeting Beasley and his teenage accomplice Brogan Rafferty.

    The 17-year-old Rafferty was tried as an adult and sentenced to life in prison without parole in November for his role in the deadly scheme. He was 16 years old at the time of the crimes and not eligible for the death penalty.

    According to court records, prosecutors have subpoenaed Rafferty but his attorney will not confirm if he will testify.

    Prosecutors said Beasley lured his first victim, Geiger, with the offer of a non-existent caretaker job on a 680-acre ranch in rural Ohio, killed him, stole his identity and even changed his appearance to look like Geiger.

    Beasley then allegedly placed an ad on Craiglist, to attract other victims.

    The attacks were among a series of incidents involving Craigslist and other social media in which people advertising goods for sale or responding to ads have been attacked and killed.

    In 2009, a former medical student was accused of killing a masseuse he met through Craigslist. Last year, two men in Tennessee were accused of killing a man and a woman for "unfriending" the daughter of one of the suspects on Facebook.

    Beasley, wearing a dark sport coat and sitting in a wheelchair, made frequent eye contact with jurors as his attorney described his client's life working as a machinist until he was forced to take low-paying jobs when he was badly injured in a car accident.

    Burdon admitted Beasley was "not a saint," but said the killer was not Beasley but a member of an Ohio motorcycle club.

    Burdon said that all the evidence against his client would be countered by witnesses under oath on the stand and, "not someone blathering to the media."

    Monday's proceedings were attended by relatives of the victims. The trial continues on Tuesday. Davis, the surviving victim, is expected to be called sometime this week to testify.

    (Editing by Mary Wisniewski, Greg McCune and Bob Burgdorfer)

    Source: http://news.yahoo.com/man-trial-ohio-craigslist-murders-called-false-prophet-233014830.html

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    Tuesday, February 26, 2013

    First Functional, Consulting or Strategic Book in IT - CreateSpace

    After completing 2 to 5 years, 5 to 9 years, even 10-15 years, 95% people start to question themselves will I be doing Coding and Technical work or support all throughout my life till retirement? Adding to that, the whole book market is crowded by all Technical Books. There is a complete shortage of any Blueprint Starter guide or Real time Templatized book for moving to Functional, Consulting or Strategic roles.

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    ?Today?s Engineer & MBA to Tomorrow?s Future Leader? Blueprint Starter guide in form of a book will address all the above gaps and empower all readers to accomplish their dream to next generation Future Leaders from the earlier Engineering or Graduation degrees. This book will Transform a Software developer or an Engineer or Graduates or even Management Trainee to move towards higher roles in the Organization in terms of Business Analyst, Business Consulting, Business Specialist or a Team Lead or Project Manager to Consulting and Practice Leader roles. This book gives the Path, Roadmap and direction to many Engineers, MBAs and Graduates to match the Inspiration with their Aspirations.

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    Finally, this book would an enabler for each reader to realize their dreams and aspirations and take on the mantle to be a Future Leader and work to the larger goal towards Society of making a difference both at company & country level.

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    Benefits of having this Book

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    3) For all Graduates - It will be give direction and Strategy for all graduates both in Engineering & MBA to plan the career Roadmap in IT.

    4) For Education Institutions & Professors - his book can be used by all Educational Professors and Teachers for spreading IT knowledge using Tool based blueprint techniques.

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    Source: https://www.createspace.com/en/community/community/create/share_your_work/blog/2013/02/25/first-functional-consulting-or-strategic-book-in-it-todays-engineer-and-mba-to-tomorrows-future-leader

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    Monday Brief: Mobile World Congress, Nokia Music+, and more!

    Mobile Nations

     



    Source: http://feedproxy.google.com/~r/androidcentral/~3/jM-jDr3jIic/story01.htm

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    Romney to give first postelection interview to Fox

    FILE - In this Sunday, Jan. 6, 2008, file photo, Republican presidential hopeful former Massachusetts Gov. Mitt Romney speaks with Chris Wallace on FOX News Sunday in Manchester, N.H. Wallace said on Sunday, Feb. 24, 2013, that he has landed the first post-election interview with Romney and his wife, Ann. The interview will air on his show next week (AP Photo/LM Otero, File)

    FILE - In this Sunday, Jan. 6, 2008, file photo, Republican presidential hopeful former Massachusetts Gov. Mitt Romney speaks with Chris Wallace on FOX News Sunday in Manchester, N.H. Wallace said on Sunday, Feb. 24, 2013, that he has landed the first post-election interview with Romney and his wife, Ann. The interview will air on his show next week (AP Photo/LM Otero, File)

    (AP) ? Fox's Chris Wallace has landed the first postelection interview with defeated Republican nominee Mitt Romney and his wife, Ann.

    Wallace said on "Fox News Sunday" that the interview will air on his show next week. Additional portions will be on Fox News Channel the next day. Wallace says he'll ask Romney how he has dealt with the defeat, what he plans to do and his thoughts about President Barack Obama's second-term agenda.

    Fox News spokeswoman Ashley Nerz says the interview will be taped this week in southern California, where Romney has spent much of his time since the election.

    Romney has also said he will speak March 15 to the Conservative Political Action Conference in Washington, an annual event that draws leading Republican voices.

    Associated Press

    Source: http://hosted2.ap.org/APDEFAULT/89ae8247abe8493fae24405546e9a1aa/Article_2013-02-24-US-TV-Fox-Romney/id-dea3b6d29b25449ea06ede58537c8993

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    Right Wing Rages Uncontrollably at Michelle Obama: "Someone Put a Bullet in That Fat Pig" (Little green footballs)

    Share With Friends: Share on FacebookTweet ThisPost to Google-BuzzSend on GmailPost to Linked-InSubscribe to This Feed | Rss To Twitter | Politics - Top Stories Stories, RSS and RSS Feed via Feedzilla.

    Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/287328761?client_source=feed&format=rss

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    Monday, February 25, 2013

    Hathaway, Waltz win supporting-acting Oscars

    LOS ANGELES (AP) ? Anne Hathaway has gone from propping up leaden sidekick James Franco at the Academy Awards to hefting a golden statue of her own with a supporting-actress Oscar win as a doomed mother-turned-prostitute in the musical "Les Miserables."

    Christoph Waltz won his second supporting-actor Oscar for a Tarantino film, this time as a genteel bounty hunter in the slave-revenge saga "Django Unchained."

    Hathaway, whose perkiness helped carry her and the listless Franco through an ill-starred stint as Oscar hosts two years ago, is the third performer in a musical to win supporting actress during the genre's resurgence in the last decade.

    "It came true," said Hathaway, who joins 2002 supporting-actress winner Catherine Zeta-Jones for "Chicago" and 2006 recipient Jennifer Hudson for "Dreamgirls." Hathaway had warm thanks for "Les Miz" co-star Hugh Jackman, with whom she once sang a duet at the Oscars when he was the show's host.

    Hathaway's Oscar came for her role as noble but fallen Fantine in the big-screen adaptation of the Broadway smash that was based on Victor Hugo's epic novel of revolution, romance and redemption in 19th century France.

    In a choked voice, Waltz offered thanks to his character and "to his creator and the creator of his awe-inspiring world, Quentin Tarantino."

    Waltz also offered gracious thanks to his supporting-actor competitors, who included two-time Oscar winner Robert De Niro and Oscar recipient Tommy Lee Jones, who had been considered a slim favorite over Waltz for the prize.

    A veteran performer in Germany and his native Austria, Waltz had been a virtual unknown in Hollywood when Tarantino cast him as a gleefully evil Nazi in 2009's "Inglourious Basterds," which won him his first Oscar.

    Waltz has since done a handful of other Hollywood movies, but it's Tarantino who has given him his two choicest roles. Backstage, Waltz had a simple explanation for why the collaboration works.

    "Quentin writes poetry, and I like poetry," Waltz said.

    The foreign-language prize went to Austrian filmmaker Michael Haneke's old-age love story "Amour," which had been a major surprise with five nominations, including picture, director and original screenplay for Haneke and best actress for Emmanuelle Riva, who turned 86 on Sunday and would be the oldest acting winner ever.

    The top prize winner at last year's Cannes Film Festival, "Amour" follows the agonizing story of an elderly man (Jean-Louis Trintignant) tending his wife (Riva) as she declines from age and illness.

    Haneke thanked his own wife for supporting him in his work for 30 years.

    "You are the center of my life," Haneke said.

    The Scottish adventure "Brave," from Disney's Pixar Animation unit, was named best animated feature. Pixar films have won seven of the 12 Oscars since the category was added.

    "I just happen to be wearing the kilt," said "Brave" co-director Mark Andrews, who took the stage in his trademark Scottish garment.

    The upbeat musical portrait "Searching for Sugar Man" took the documentary feature prize. The film follows the quest of two South African fans to discover the fate of acclaimed but obscure singer-songwriter Sixto Rodriguez, who dropped out of sight after two albums in the 1970s and was rumored to have died a bitter death.

    "Thanks to one of the greatest singers ever, Rodriguez," said "Sugar Man" director Malik Bendjelloul.

    There was a rare tie in one category, with the Osama bin Laden thriller "Zero Dark Thirty" and the James Bond tale "Skyfall" each winning for sound editing.

    Oscar host Seth MacFarlane opened with a mildly edgy monologue that offered the usual polite jabs at the academy, the stars and the industry. He took a poke at academy voters over the snub of Ben Affleck, who missed out on a directing nomination for best-picture favorite "Argo," a thriller about the CIA's plot to rescue six Americans during the Iranian hostage crisis.

    "The story was so top secret that the film's director is unknown to the academy," MacFarlane said. "They know they screwed up. Ben, it's not your fault."

    William Shatner made a guest appearance as his "Star Trek" character Capt. James Kirk, appearing on a giant screen above the stage during MacFarlane's monologue, saying he came back in time to stop the host from ruining the Oscars.

    "Your jokes are tasteless and inappropriate, and everyone ends up hating you," said Shatner, who revealed a headline supposedly from the next day's newspaper that read, "Seth MacFarlane worst Oscar host ever."

    The performance-heavy Oscars also included an opening number featuring Charlize Theron and Channing Tatum, who did a classy dance while MacFarlane crooned "The Way You Look Tonight." Daniel Radcliffe and Joseph Gordon-Levitt then joined MacFarlane for an elegant musical rendition of "High Hopes."

    Oscar producers Craig Zadan and Neil Meron lined up a top-notch cast of stars as presenters, including "The Avengers" co-stars Robert Downey Jr., Samuel L. Jackson, Chris Evans, Mark Ruffalo and Jeremy Renner. They presented two prizes that went to the shipwreck tale "Life of Pi," cinematography and visual effects.

    "Life of Pi" also won for Mychael Danna's multicultural musical score that blends Indian and Western instruments and influences.

    "I share this wondrous award with our visionary captain, Mr. Ang Lee," Danna said of the film's director.

    Halle Berry introduced a tribute to the Bond franchise, in which she has co-starred, as the British super-spy celebrated his 50th anniversary on the big-screen last year with the latest adventure "Skyfall." Shirley Bassey sang her theme song to the 1960s Bond tale "Goldfinger." Later, pop star Adele performed her theme tune from "Skyfall," which won the best-song Oscar.

    Barbra Streisand injected some musical sentiment into the show's segment memorializing Hollywood figures who died in the past year as she sang "The Way We Were," the Oscar-winning song she did in the film of the same name.

    A salute to the resurgence of movie musicals in the last decade included Oscar winners Zeta-Jones singing "All That Jazz" from "Chicago" and Hudson doing "And I Am Telling You I'm Not Going" from "Dreamgirls." Hathaway and Jackman joined cast mates of best-picture contender "Les Miserables" to sing songs from their musical.

    Academy officials said all performances were sung live.

    Fans had pondered how far MacFarlane the impudent creator of "Family Guy," might push the normally prim and proper Oscars. MacFarlane was generally polite and respectful, showcasing his charm, wit and vocal gifts.

    MacFarlane did press his luck a bit on an Abraham Lincoln joke, noting that Raymond Massey preceded "Lincoln" star Daniel Day-Lewis as an Oscar nominee for 1940's "Abe Lincoln in Illinois."

    "I would argue that the actor who really got inside Lincoln's head was John Wilkes Booth," MacFarlane wisecracked, earning some groans from the crowd. "A hundred and 50 years later, and it's still too soon?"

    Affleck's "Argo" looks like it will be an uncommon film to claim best picture without a directing nomination, while "Lincoln" filmmaker Steven Spielberg and star Day-Lewis are favored to join exclusive lists of three-time Oscar winners.

    "Lincoln" won for production design, while "Argo" won for film editing.

    Affleck was not counting on anything, though.

    "We don't expect to depart with anything but our integrity," Affleck said before the show.

    "Argo" has won winning practically every top prize at earlier honors. Hollywood was shocked that Affleck was snubbed for a directing nomination, possibly earning the film some sympathy votes, particularly from actors, who love it when one of their own succeeds behind the camera.

    The story of how Hollywood, Canada and the CIA teamed up to rescue six Americans during the Iranian hostage crisis, "Argo" would become just the fourth film in 85 years to claim the top prize without a best-directing nomination and the first since 1989's "Driving Miss Daisy."

    ___

    Online: http://www.oscars.org

    ___

    AP writers Christy Lemire, Sandy Cohen, Beth Harris and Anthony McCartney contributed to this report.

    Source: http://news.yahoo.com/hathaway-waltz-win-supporting-acting-oscars-033140341.html

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    Live from Mobile World Congress with Huawei

    Huawei MWC event

    We're live from Barcelona, Spain with Huawei, which is holding its big press conference today ahead of http://androidcentral.com/mwcMWC. Possible Android developments include the Ascend P2, a quad-core successor to last year's Ascend P1. The action starts at 3pm Barcelona time (9am ET), so stick around for all the day's announcements!

    You'll find our liveblog after the break.

    read more



    Source: http://feedproxy.google.com/~r/androidcentral/~3/A96jeDvOE9E/story01.htm

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    The Simple Sequestration Rule

    161619641

    House Speaker John Boehner focuses on the monster, not the Big Thing, on Feb. 13.

    Photo by Chip Somodevilla/Getty Images

    We are headed into the peak week of sequestration insanity. The across-the-board budget cuts known as sequestration are set to take effect on March 1. Here's a simple rule for getting through the next few days: If you're talking about sequestration, you're doing it wrong. Sequestration was created to focus minds on the Big Thing. So if you?re talking obsessively about the sequestration, it means you aren?t thinking about the thing that you were supposed to be focused on.?

    First, the Big Thing. The two parties need to come to an agreement on how to spur economic growth to spread prosperity and reduce the budget deficit. The president believes growth comes from a balance of tax increases, investment, and spending reductions. Republicans believe growth comes through lower taxes and spending reductions, which in turn will spur companies to hire and invest. The president believes that taxes should increase as a matter of fairness because the system is tilted in favor of the wealthy and well-connected. Republicans believe that the federal government is already taking an unfair amount of taxes from everyone.

    Even if this is obvious, it?s very hard?to get people to focus on the Big Thing, so lawmakers tried to come up with a mechanism to center people?s thinking. They placed a big hairy monster outside the door to keep everyone focused on the Big Thing, and they named this monster Sequestration. ?

    Right now, the political world is engaged in a debate about the monster, not the Big Thing. That means that right now the public debate is irrelevant. Even worse, the public debate has become a glittery multiweek jamboree dedicated to displaying the madness that puts us in our current budgetary predicament. It is as if faced with a drinking problem, we decided to engage in all of the behavior that led to the binges, hangovers, and blackouts in the first place.

    There are two examples of this dispiriting distraction: the long and tedious debate over?who came up with the sequester idea and the new debate over whether tax increases were supposed to be a part of it.

    The president and his aides at first tried to deny that they invented sequestration (mostly false!), but it is clear that the president and his team proposed the idea. Instead of trying to?weasel?out and blame the idea on the Republicans, the president should own it: Yes, it was my idea to create a monster to force all of us to focus on the Big Thing, and the fact that you still won?t focus is the proof that it was necessary to create it. But President Obama won't do this because the monster is ready to break through the door, and the president doesn't want to be blamed for the wreckage.?

    But if it's obvious the president came up with the idea, it's also obvious that it doesn't matter who came up with it. First, the Big Thing matters. Remember: focus. Second, a majority of Republicans voted for sequestration. Once everyone agrees to order the monster from Acme and take off his chains, it doesn?t matter who suggested it first. Everyone agreed.

    Source: http://feeds.slate.com/click.phdo?i=1c9f7505c0065e4b7ab8dbcd5fe2cdcb

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    Sunday, February 24, 2013

    Ronda Rousey and Liz Carmouche make weight as all UFC 157 fights are official

    ANAHEIM, Calif. -- For the first time, women stood on the scales to weigh in for a UFC bout. Bantamweight champion Ronda Rousey and challenger Liz Carmouche both made weight in an uneventful weigh-in on Friday afternoon at the Honda Center.

    [Also: Ronda Rousey doesn't want to touch UFC title belt before fighting]

    Michael Chiesa came in slightly over weight but the athletic commission let the small overage slide. Nah-Shon Burrell was significantly overweight and will forfeit 20 percent of his purse to his opponent. Here are complete weigh-in results, thanks to MMA Junkie.

    MAIN CARD (Pay-per-view, 10 p.m. ET)
    ? Champ Ronda Rousey (134.6) vs. Liz Carmouche (133.6) - for women's bantamweight title
    ? Dan Henderson (205) vs. Lyoto Machida (202)
    ? Urijah Faber (136) vs. Ivan Menjivar (135.6)
    ? Court McGee (170) vs. Josh Neer (171)
    ? Josh Koscheck (171) vs. Robbie Lawler (171)
    PRELIMINARY CARD (FX, 8 p.m. ET)
    ? Lavar Johnson (255) vs. Brendan Schaub (243)
    ? Mike Chiesa (156.2) vs. Anton Kuivanen (156)
    ? Dennis Bermudez (145) vs. Matt Grice (145)
    ? Caros Fodor (155) vs. Sam Stout (155)
    PRELIMINARY CARD (Facebook, 6:30 p.m. ET)
    ? Brock Jardine (170) vs. Kenny Robertson (170)
    ? Neil Magny (171) vs. Jon Manley (171)
    ? Nah-Shon Burrell (175.8) vs. Yuri Villefort (170)

    UFC video on Yahoo! Sports:

    Other popular content on Yahoo! Sports:
    ? Alex Smith on the trading block in Indy
    ? Tigers ace Justin Verlander willing to test free-agent waters for $200M deal
    ? Danica Patrick bows out of Nationwide race; ready for Daytona 500
    ? Wake Forest knocks off No. 2 Miami

    Source: http://sports.yahoo.com/blogs/mma-cagewriter/ronda-rousey-liz-carmouche-weight-ufc-157-fights-021835462--mma.html

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    Saturday, February 23, 2013

    Dramatic video captures the moment sonic boom from Russian meteor terrifies schoolchildren by smashing windows of sports hall


    Scary: Suddenly, the windows of the sports hall completely blow out, leaving the children completely terrified

    Schoolchildren pictured practicing their karate moves on each other - Seconds later sonic boom from meteor smashes windows of hall - Children cover their ears with hands and run away in terror

    It was a terrifying moment which left nearly 1,500 people injured and caused more than ?20 million worth of damage.

    But few images have been able to capture just how much every day life was turned upside down following the enormous Russian meteor than this video.

    These pictures show young Russian schoolchildren practicing their karate moves on each other in a sports hall, completely unaware that their day was about to be completely transformed.


    As they continue with their class in Chelyabinsk, a sudden change of light can be seen through the large windows on the left of the picture.

    Seconds later, the windows of the sports hall completely blow out - resulting in the school children running away in complete terror.

    Many place their hands to their ears as they run for cover. Their instructors look towards the windows in horror.


    It is believed the windows were smashed out after a sonic boom - which was the sound of the shock waves created by the meteor traveling through the air faster than the speed of sound.

    The meteor injured nearly 1,500 people and caused widespread property damage in Chelyabinsk on Friday, with health officials yesterday saying that 46 of the injured remain hospitalised.

    The debris narrowly missed a direct and devastating hit on the industrial city which has a population of 1.13 million but spread panic through its streets as the sky above lit up with a blinding flash.

    Scientists yesterday claimed the meteor is the biggest space rock to have hit earth in more than a century.

    The 100,000 tonne rock, measuring around 55 feet in diameter, created a huge hole in a frozen lake when it crashed into the ground.

    As it raced through the sky, the 50-foot wide chunk of space rock compressed the air ahead of it, creating the enormous temperatures that meant it exploded in a fireball somewhere between 18 and 32 miles above the ground at around 9.20am local time on Friday.

    Although some debris fell to earth, 'whipping up a pillar of ice, water and steam' and creating a 20-foot-wide crater, the damage in nearby towns was actually caused by shockwaves created by the meteor breaking the sound barrier and then exploding.

    Scientists have found more than 50 tiny fragments of the meteor, allowing them to uncover information about its contents.

    Local residents have been more interested in the black market value of the fragments since the dramatic incident, as a 'gold mine' has been kickstarted for the valuable pieces.

    As they search for their own pieces of the meteor, rocks have already been put on the internet for sale, and police are warning all purchasers to prepare for possible fraud.

    Paul Chodas of NASA's Near-Earth Object Program Office said: 'We would expect an event of this magnitude to occur once every 100 years.'

    He told the Wall Street Journal: 'When you have a fireball of this size we would expect a large number of meteorites to reach the surface and in this case there were probably some large ones.'


    Viktor Grokhovsky, who led the expedition from Urals Federal University, said that 53 fragments of the meteor have been plucked from the ice-covered Chebarkul Lake.

    He said they are less than a centimeter (half an inch) in size, about 10 per cent iron, and belong to the chondrite type, the most common variation of meteorites found on Earth.

    Divers inspecting the lake have found nothing at the bottom, but Mr Grokhovsky said a fragment as large as 50-60 centimeters (20-24 inches) could eventually be found there.


    Ice hole: Experts said the meteor that left a 50-foot hole in a frozen lake on the outskirts of Chelyabinsk, in the Urals, weighed around 100,000 tonnes and measured 55 feet in diameter


    Workers in the city remained busy replacing acres of windows shattered by a powerful shockwave caused by the meteor's strike, which NASA said released 500 kilotons of energy, the power equivalent to more than 30 Hiroshima bombs.

    The local governor estimated the damage at 1 billion rubles (?21.5million) and said he hopes the federal government will provide at least half that amount.

    On Saturday, divers searched the waters beneath the ice for traces of space rock but surfaced empty handed, leaving some experts questioning whether the hole was indeed formed by a piece of falling debris.

    Source: http://www.sott.net/article/258699-Dramatic-video-captures-the-moment-sonic-boom-from-Russian-meteor-terrifies-schoolchildren-by-smashing-windows-of-sports-hall

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    Jermaine Jacksun: Jermaine Jackson Name Change Official!

    Source: http://www.thehollywoodgossip.com/2013/02/jermaine-jacksun-jermaine-jackson-name-change-official/

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    10 Search and Social Posts You Don't Want to Miss (1.7) | Social ...

    Josh S Peters Search and Social Weekly

    Excel Statistics for SEO and Data Analysis

    Statistics is all about collecting, analyzing and interpreting data. It comes very handy when decision making faces uncertainty. By using statistics, we can overcome these situations and generate actionable analysis?

    How to Do SEO in 2013

    The important thing for businesses to understand is that they need apply a degree of high importance to setting up a content strategy. A solid content strategy creates a framework for the business and those involved in the content production process. It helps to align business units with a core statement results in consistent content and sets the scene for governance and workflow. It will also help to plan everything from gaining an audience to defining distribution channels?

    Skewering Instagram

    My Facebook feed (a free service I use from time to time, which you may be aware allows me to maintain social contact with my friends ? with, of course, a backdrop of adverts that I can choose not to click on?) has been awash with rampant anger regarding Instagram?s now aborted plan to sell your family album. You know, the ?family album? of some people you met in Thailand that you have so carefully protected from intrusive eyes by placing on a public social network in full view of the world?

    O Come All Ye Faithful: Attract, Engage & Convert Fans to Brand Advocates

    Wouldn?t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call??Social media has taken these brand advocates of days gone by, given them each a megaphone and shot them full of espresso and steroids. Your most loyal fans are now exponentially louder, more influential, and able to spread the word about your brand just as quickly as they can thumb-type a status update or tweet?

    Give Me 5 Minutes a Day and I?ll Make You a Better Facebook Page Owner

    What?s the number 1 thing Facebook Page owners struggle with??Time management.?You?re busy running your business, keeping up with your kids, etc.?Sometimes the last thing you have time for is your Facebook page.?There are tons of books and resources out there you could read?

    Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits ? advertising, content, leads,research, support, sales, and more!

    Did Twitter just introduce their own version of EdgeRank?

    Twitter announced it will soon introduce two new meta-data fields for their API: language and filter level. ?Language? will identify the language the tweets are written in and ?filter level? will segment tweets into four filterable categories: (none, low, medium, and high). In plain English, your tweets can now be segregated by language, and by an unknown hierarchical algorithm.

    30 Terrible Pieces of Social Media Advice You Should Ignore

    There are a lot of so-called ?social media experts? out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. So with all this bad advice floating around the web, how do you distinguish between what you should ? and shouldn?t ? believe?

    The Demographics of Social Media Users ? 2012

    A late 2012 survey by the Pew Research Center?s Internet & American Life Project shows that young adults are more likely than others to use major social media. At the same time, other groups are interested in different sites and services.

    Social Media Strategy in Times of Tragedy

    Brands seek to engage their fans, friends and followers; some even go so far as to buy fans. They want people to ?Like? them on Facebook or follow them on Twitter. Brands want to socialize, share a laugh, hangout, join a Group and even have a conversation. The strategy of becoming a more social company is clearly working; 87% of people report Liking or friending a brand on Facebook.

    Thanks for reading and have a great weekend,
    Josh S Peters

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    ?

    ?

    ?

    Sequestration will affect Sunport other airports in New Mexico

  • Las Cruces Sun-News - Saturday 23rd February, 2013

    LAS CRUCES - The popular, semi-annual Sunrise Lions Club Gun Show this weekend may be one of the last under a current set of rules that allows purchasers to buy weapons without a background ...

  • Mimbres couple face increased charges in child beating death

    Las Cruces Sun-News - Saturday 23rd February, 2013

    SILVER CITY - Jaclynn Legarda, 27, and Nicholas Grijalva, 30, the couple charged with child abuse in connection with the beating death of Legarda's 3-year-old daughter at Grijalva's hands, ...

  • Firm would pay New Mexico more than $24 million to settle alleged investment scandal

    Las Cruces Sun-News - Saturday 23rd February, 2013

    SANTA FE - New Mexico would be paid more than $24 million under a settlement negotiated with the Chicago-based financial firm of Vanderbilt Capital Advisors to resolve claims in an alleged ...

  • Steinborn bill would help military with utility connections

    Las Cruces Sun-News - Saturday 23rd February, 2013

    SANTA FE - An Air Force sergeant's difficulties with utility companies in Alamogordo led to a sweeping reform bill that passed the state House of Representatives on Friday.The measure would ...

  • Bill would allow school absences for teen parents

    Las Cruces Sun-News - Saturday 23rd February, 2013

    SANTA FE - The New Mexico House of Representatives voted Friday to allow additional excused absences to teen mothers and fathers in hopes that they will stay in school and off welfare.Freshman state ...

  • Free spayneuter at ASCMV Tuesday

    Las Cruces Sun-News - Saturday 23rd February, 2013

    LAS CRUCES - The Animal Service Center of the Mesilla Valley will offer free spay/neuter surgeries on Feb. 26 in honor of World Spay Day. The shelter will perform procedures on dogs and cats on a ...

  • Gala officially opens NMSU Center for the Arts

    Las Cruces Sun-News - Saturday 23rd February, 2013

    LAS CRUCES - "Breathtaking" was the word visitors used to describe New Mexico State University's Center for the Arts Friday evening. Las Cruces dignitaries and patrons of the arts ...

  • For the Birds Its time to set up the bluebird boxes

    Santa Fe New Mexican - Saturday 23rd February, 2013

    It seems too soon for birds to be thinking about nesting, but bluebirds start early. Mountain and western bluebirds have been in town all winter, and now those winter flocks are breaking off into ...

  • Sequestration will affect Sunport other airports in New Mexico

    Action 7 News - Saturday 23rd February, 2013

    As New York City thieves steal smartphones and tablets in ever greater numbers, the NYPD has assigned a group of officers to hunt down the ...

  • Family feud escalates into drug bust

    KOB.com - Saturday 23rd February, 2013

    Posted at: 02/22/2013 9:14 PM | Updated at: 02/22/2013 10:24 PM By: Jill Galus, KOB Eyewitness News 4 Santa Fe police have been dealing with an on-going feud for the past few months ...

  • Star high school wrestler under fire accused of bullying

    KOB.com - Saturday 23rd February, 2013

    Posted at: 02/22/2013 9:24 PM | Updated at: 02/22/2013 10:14 PM By: Danielle Todesco, KOB Eyewitness News 4 A star wrestler at Rio Grande High School was suspended Thursday, after he ...

  • UPI Sports Calendar for Saturday Feb. 23

    Middle East Times - Saturday 23rd February, 2013

    Seton Hall at (10) Louisville, 12 p.m. (2) Miami at Wake Forest, 1 p.m. Southern Mississippi at (19) Memphis, 1 p.m. (14) Oklahoma State at West Virginia, 2 p.m. (24) Virginia Commonwealth at ...

  • NM sheriff faces criminal charges

    KOB.com - Saturday 23rd February, 2013

    Posted at: 02/22/2013 8:54 PM By: KOB.com staff A New Mexico sheriff suspended for how he handled a drunk driving arrest is now facing criminal charges in an unrelated case. Mora County ...

  • Death sentence for pit bulls accused of killing Chihuahua injuring owner

    Santa Fe New Mexican - Friday 22nd February, 2013

    Two pit bulls that attacked a woman and killed her small Chihuahua on West Alameda Street last November will be put down by the city of Santa Fe. The city on Friday agreed to pay the $4,000 in ...

  • When do the forced spending cuts kick in

    Action 7 News - Friday 22nd February, 2013

    By now everyone knows the forced federal spending cuts trigger March 1 - a week from Friday - and will strip $85 billion from federal agencies over the next seven ...

  • Gun-control advocates rally in 3 cities

    KASA - Friday 22nd February, 2013

    ALBUQUERQUE (KRQE) - People who want state and federal lawmakers to pass new gun control laws held simultaneous rallies Friday in Santa Fe, Albuquerque and Los Lunas. The demonstrations come a day ...

  • Showcase of cowboy life History museum exhibit to feature Santa Fe man?s restored chuck wagon

    Santa Fe New Mexican - Friday 22nd February, 2013

    Doug Jewell installs lights Friday for Bill Warner?s chuck wagon in the cowboy exhibit, to open this April, on the second floor of the New Mexico History Museum. The wagon will be part of an ...

  • Medical license reinstated for physician in fatal DWI crash

    Santa Fe New Mexican - Friday 22nd February, 2013

    The New Mexico Medical Board has reinstated the medical license of Dr. Deborah Aaron after she demonstrated to members she was in compliance with a substance-abuse treatment program, according to ...

  • Boys Girls Clubs director struggling to bring 75-year-old organization up to date

    Santa Fe New Mexican - Friday 22nd February, 2013

    Isiah Ortega, 12, left, plays air hockey with Adrian Ortega, 10, while Jared Black, 11 looks on at the Boys & Girls Clubs on Wednesday. Jane Phillips/The New Mexican ...

  • Carney Spending cuts were never supposed to happen

    Action 7 News - Friday 22nd February, 2013

    As both parties seek to find fault for the largely unwanted spending cuts set to go into effect next week, White House Press Secretary Jay Carney says it's too late to play the ...

  • Constituents stew over Roundhouse routine

    KOB.com - Friday 22nd February, 2013

    Posted at: 02/22/2013 6:37 PM By: Stuart Dyson, KOB Eyewitness News 4 Some New Mexico taxpayers are pretty fed up with the state legislature right now, after the latest fiasco over public ...

  • Three dogs attack another in Friday afternoon attack

    KOB.com - Friday 22nd February, 2013

    Posted at: 02/22/2013 6:06 PM | Updated at: 02/22/2013 7:03 PM By: Jill Galus, KOB Eyewitness News 4 A bloody attack had a southeast Albuquerque man up in arms Friday after his dog was ...

  • Source: http://www.albuquerquenews.net/index.php/sid/212773825/scat/2fc3b2cae8166470

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    Nielsen to begin counting broadband viewing homes

    NEW YORK (AP) ? The company that measures television viewership said Thursday it will soon begin counting people who watch programming through broadband in addition to the traditional broadcast or cable hook-up.

    Nielsen's move is a significant step toward recognizing a world where the definition of TV viewing is swiftly changing and toward satisfying clients concerned that the company isn't keeping up with those changes. Separately, Nielsen is developing ways to track content on tablets and mobile phones.

    For many years, roughly 99 percent of homes in the U.S. had televisions that received service through broadcast, cable or satellite signals.

    Now the number of homes without such service is 4.2 percent ? and growing each year. About three-quarters of those homes still have TVs, however, and their owners watch programming through game consoles or services like Netflix and Amazon. Starting September, Nielsen will have meters that can monitor viewership in those homes, said Brian Fuhrer, a senior vice president at Nielsen.

    This will add roughly 160 homes to Nielsen's current sample of 23,000 houses nationwide with meters monitoring viewing habits.

    More significantly, Nielsen will return to its sample to find homes that have cable or broadcast, but also separate TV sets hooked up through broadband. This will add an estimated 2,000 more broadband sets, significantly increasing the sample size, Fuhrer said.

    "Consumers are accessing content in new ways that fall outside of our traditional definitions and if we don't expand ... we could be missing an emerging trend," he said.

    Under Nielsen's old definition, there are an estimated 5 million homes in the U.S. without working TV sets, up a total of 3 million from 2007. Nielsen and the industry studied this to see whether people were pulling their plugs because of the recession; instead, the bulk of the new "non-TV homes" were simply watching TV in a different way.

    The changes aren't likely to quickly boost the ratings of your favorite program, however. Most of the programs shown through broadband don't have the same encodings as shows watched traditionally, primarily because they often have different advertisements. As a result, Nielsen will be limited in tracking what particular shows are being watched, at least until more universal encoding standards are developed.

    Some broadband services have the ability to measure how much individual programs are seen but keep that information private. It is why, for example, there have been no estimates of how many people have seen Netflix's well-reviewed new series "House of Cards."

    Even without those specifics, Nielsen will still be able to collect information such as who in the household is watching through broadband, and how much they watch. That is data that will at least be valuable to advertisers and marketers trying to target specific consumer groups. Nielsen's change was first reported in The Hollywood Reporter.

    When the industry will be able to see how much people are watching through broadband, it will increase the pressure for universal encoding ? networks and advertising agencies will want to know what those new viewers are watching, said David Poltrack, chief research executive at CBS.

    If, as expected, broadband viewing continues to increase, Nielsen's change at least ensures that this won't be ignored, Poltrack said.

    "All of these things are designed to keep them ahead of the game," he said.

    Brad Adgate, top researcher for Horizon Media, noted that several networks have seen the median age of their viewers increase significantly over the past few years. In the way television does business, older viewers are less valuable to advertisers. Presumably, younger viewers are more likely to be watching through broadband ? and many had dropped off Nielsen's radar, he said.

    Nielsen must also develop a separate metering system for tablets and mobile devices, and Fuhrer said that work is ongoing.

    Source: http://news.yahoo.com/nielsen-begin-counting-broadband-viewing-homes-165248375.html

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